10 December, 2018

A New Coca-Colonization?


This article is a slight revision of "Lettre d'un catholique américain à ses amis français et européens," published in L'Homme Nouveau, no. 1675, 24 November 2018, pp. 12-13.

Although Anglo-Saxon North America began as simply an extension of Europe, settled entirely by Europeans - aside from African slaves - over time it has developed a peculiar culture of its own, with roots in Europe, certainly, but often developing and exaggerating European ideas in peculiar directions. Since the end of the Second World War the prestige of this culture has been vast, due to the role of Americans in the defeat of the Axis powers in western Europe and, later, after the development of the Cold War, because of the common perception that the United States was the only effective alternative to the Soviet empire. Hence the term coined after the War, the coca-colonization of Europe, based on the ubiquity of the American soft drink, Coca-Cola. Even with the fall of the Soviet bloc, American mass culture and technology have continued to exercise a widespread influence all over the world. As an American myself, I recognize that this widespread influence is by no means altogether good, and that it requires careful evaluation with regard to each cultural or political sector in which it has influence.