Expand Your Business, Increase Your Income!

by Thomas Storck

A slogan such as the title of this article seems simply common sense to probably most Americans. If sales are up, then certainly expanding your business is the natural thing to do, or at least to think of doing. If you own one restaurant and it is doing well, consider opening a second - and a third, and a fourth. Except that this logic is totally contrary to real common sense, to the purpose of economic activity, and to our hopes for eternal life.