The Breakdown of the Supply Chain

Not long ago, a cargo ship blocked a canal, causing international shipping to get backed up and a consequent shortage of supplies in many countries. As I write this, many cargo ships are gathered in the Pacific Ocean, waiting to get into the harbors for Los Angeles and Long Beach California. Apparently, there is a shortage of long distance truckers to take away the cargo already unloaded, which needs to be done to make room for the cargo on the ships that are waiting. There has been a lot of talk about the breakdown of the supply chain, but have these discussions actually addressed the real problem?

Get Woke, Go Broke?

The phrase “Get woke, go broke,” has been around for about three years. It generally refers to the idea that businesses which acquiesce to the demands of the self-identified advocates of “wokeness” will suffer financial losses because those views are not what sells. Those who use the phrase point to Gillette's disastrous “The Best A Man Can Be” campaign, or the failure of movie and other entertainment franchises when they change popular established characters to fit the woke view, or many other examples to support their claim that wokeness just doesn't sell. They will tell you that the marketing executives foisting these changes are out of touch with the pulse of the people, and that is why getting woke inevitably means going broke. Is this claim actually true?